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How Artificial Intelligence Benefits Businesses

Unless you are living off grid totally disconnected from society, more than likely you have experienced some sort of Artificial Intelligence (AI) or machine learning in your daily life.

AI may seem new and innovative, but the fact is, AI has been with us since the 50-60’s. AI is programmed to use computer systems to perform tasks that normally require human intelligence. AI is very data-intensive and detailed, trained on a data set then uses new data to make predictions and continues to learn and improve over time. Speech recognition, decision-making, visual perception, for example, are some features an AI may possess. Siri, Alexa, Google Assistant, and Microsoft Cortana are a few popular AI voice assistants you see today. Ever wonder how autocorrect works on your smartphone? That’s AI in action. Learning your keystrokes and commonly used words to automatically correct your spelling mistakes.

AI is used in Human Resource companies for talent management, screening in or out candidates to help reach the intended targeted prospects with minimal effort. Marketing and Sales also use AI to seek out new customers and retain existing ones, calculate pricing, and predict customer requirements to gain a competitive advantage. In commerce, AI provides personalized recommendations based on a person’s previous searches, purchases, or other online behavior. AI is being used more and more in manufacturing and design, alleviating mundane tasks to increase efficiency and see productivity gains so little human intervention is required and employees can focus on higher-value tasks.

If this intrigues you, contact Myriad Information Technology Solutions and we will discuss the various ways Artificial Intelligence can provide solutions to help your business grow.