Learning how to optimise your website for Search Engine Optimization (SEO) is critical to its success as it will make certain that your website is working as hard as it should. If your SEO is good, you will be able to attract more traffic and convert more potential consumers. And because a conversion-optimized website often has superior metrics like “time on page” and “bounce rate”, Google may give it a higher ranking.
What is Search Engine Optimization?
SEO is the technique of raising the number of people that visit your website by using search engine results which increases the visibility of your website. Potential clients will have a better chance of finding your website and becoming a customer if they search for terms connected to your brand. Assume you own a fitness center and on your website, you provide nutrition and exercise advice. You also have a piece on how to lose weight. A person searching for “how to lose weight” would have a better chance of seeing that article—and thereby your brand—if you use appropriate SEO strategies. That is the SEO’s power. The following guidelines and tactics will show you how to optimize your website for both SEO and conversions, giving you the best of both worlds.
- Make your website relevant to your target audience.
Marketers frequently believe that they are at odds with Google. For example, a search engine may fail to rank its finest material or experience a significant loss in traffic following an algorithmic update. In reality, your and Google’s objectives are the same:
• Provide your audience with the best content available.
• Create a great user experience on your website.
• Prioritize material that has a high perceived value.
• You simply approach it in different ways. Google is examining millions of websites, while you are analyzing the behaviors of your specialized audience.
- Increase organic traffic
Advertising accounts for around 1% of the average company’s overall revenue, you might spend $10,000 on advertising if your company makes $1 million each year. While this may appear to be a minor percentage, it adds up. Some businesses, such as retail, invest far more in advertising. SEO, on the other hand, is a cost saving method of attracting organic traffic. You might spend to create and promote the content, but it is not nearly as costly as pay-per-click advertising. The findings are illuminating when you compare the close rate between searchers who arrive to your site via organic search and those who visit via paid marketing. Organic search accounts for roughly 15% of all searches, whereas sponsored search accounts for less than 2%.
- Make the most of existing traffic
You don’t want users to wander about on your website and then depart. Rather, you want to leave a lasting impression and entice them to come back. Understanding the user experience is required to learn how to optimize your website for conversions. Determine how visitors traverse your site, whether they scroll down the page, and how frequently they click on your Call To Action’s (CTA). If someone joins your email list, you can contact them later with special offers, incentives, and other information. Visitors can also be encouraged to follow you on social media, go to your product pages, and read your blog entries.
- Make your website work harder for you.
Anyone can develop a website — even a beautiful one — but only a select few can build a website that consistently generates conversions. After all, the average conversion rate is less than 2.5 percent across all industries and you need a much higher conversion rate from your viewers. To accomplish this, you must thoroughly research your target audience and provide exactly what they require and anticipate. You should expect a boost in conversion rates if you’ve done your homework and applied the findings to your website. People that come to your site should be able to quickly locate what they need and love your brand for doing so. The result of this convenience is brand loyalty. However, SEO is always prioritized as conversions are impossible to achieve without traffic.
- Provide what your audience wants and expects.
Consider the following scenario:
You run a shoe-selling e-commerce site. A customer in need of new running shoes so starts a Google search for the best running sneakers. You’ve created a lengthy blog post about how to choose the right running shoes, complete with brand recommendations and information for various sorts of runners. The visitor reads the article and notices the lead magnet that includes a free runner’s sizing and fit guide which only requires the visitor to subscribe to your email list. You transmit the lead magnet to the visitor right away and send out a coupon code for your online business along with photographs of people running a few days later.
Myriad Information Technology Solutions has extensive experience in web development and tools to ensure your business is taking advantage of SEO and conversions properly to assist you in achieving even higher visibility. Give us a call and we can help give your website the boost it needs to be a success.